We read an article a little awhile ago on Good reviewing The Lost Art of Real Cooking: Rediscovering the Pleasures of Traditional Food One Recipe at a Time by Ken Albala and Rosanna Nafziger. As big food people it really resonated with us. We sincerely take pleasure in cooking meals from scratch for ourselves, as well as friends and family. We hope this trend continues and are happy to see the excitement that’s been built up around Ploenpit-nitta’s MA Final Project, Ice Cream Concept Parlour.
Ploenpit-nitta wonders, much like we do, why people go for the pre-peeled, bagged carrots at the store instead of the fresh whole ones? They save a small amount of time, but they also separate the connection between people and food. We wonder less and less, where do these carrots come from, when were they peeled, what is applied to them to keep them fresh? The Good article also references this in it’s example of baking a cake. At it’s simplest, a cake is: flour, eggs, sugar. It takes the same amount of time to mix these ingredients as it does to open a box of pre-mixed cake mix to add the fresh ingredients.
Her project attempts to explore the process of hand-making typically readymade foods (in this case, ice cream), and sharing with people around the world the experience and ritual of a process that can be enjoyed through design. And she does it without an actual ice cream maker! Problem solved for us at We<3 HQ, because our kitchen is already full of other gadgets.
Watch the video below:
Ice Cream Concept Parlour 2012 from ploenpit on Vimeo.
Also, if you happen to be in London right now, Ploenpit is serving up some special flavors as part of the Central Saint Martins MA Graduate Show. Here is one of the special summer flavors being served up, yum.
